As a marketing associate at Oxford University Press, I serve as a full-service account coordinator for 12 academic journals. I work to develop branding for journals, increase visibility and usage, solicit high-quality article submissions, analyze marketing efforts and competitive landscape, and build strong relationships with external stakeholders.
My job means creating value and fostering trust within the academic community through the promotion of high-quality, innovative research.
On a daily basis, I am responsible for:
Strategizing year-long marketing plans
Generating specific, measureable annual goals and benchmarks for each journal
Monitoring analytics for marketing activities and determining return on investment
Reporting results of campaigns to key stakeholders through written reports
Situational and competitive analysis
Relationship building with key stakeholders and societies
Social media marketing
Search engine marketing (Google AdWords)
Paid social advertising (LinkedIn, Facebook, Reddit)
Maintaining websites through content management systems (WordPress, Drupal)
Coordinating and attending academic conferences to increase visibility in relevant fields
Balancing the workload of 26+ journals and multiple managers; time management