Content Writing

Click on the panels below to find out more about my content writing, social media, email marketing, and print marketing work.

CONTENT WRITING

I’ve written multiple pieces for the OUPblog, the most widely read academic blog in the world. My posts received more than double the average number of pageviews for an OUPblog post. They engaged with the academic community and supported larger campaigns to increase article downloads.

America’s mass incarceration problem

  • Generated 193 clicks to articles linked in the blog post
  • Articles saw over 9,400 downloads and a 161% increase in usage
  • My social media posts promoting the blog earned 97 retweets and 202 clicks

17 US foreign relations must-reads

  • Generated 200 clicks through to the article collection, which saw a 513% increase in article downloads
  • My social media posts promoting the blog saw 22 retweets and 28 likes
  • Blog pickup and high engagement from historian community

SOCIAL MEDIA

I’m part of a task force with fellow History product marketers to create and execute a content plan across OUP’s social media channels.

I write engaging content for the “Twitterstorian” community on a weekly basis for our @OUPHistory Twitter feed (6K followers and counting!). Our Twitter account has seen a 280% increase in followers since I began contributing. I also write content for our OUP Academic Tumblr account, which has over 100,000 followers.

“I wanted to thank you for the great work you’re doing on Twitter, continuously finding and sharing content that Twitterstorians love. You really have a knack for writing interesting tidbits and sharing useful content!”

– Feedback from our social media group leader

Even outside of my History titles, I consistently place social media marketing at the center of my campaigns. I contribute to other OUP channels on Twitter, Facebook, Tumblr, Thinglink, and Google+.

See a few of my favorite posts below:

 

EMAIL MARKETING

I write copy, design images, and execute dozens of email campaigns for my journals each year, promoting article collections, submissions, and more.

See a couple of my campaigns:

Halloween email
Email promoting a Halloween-themed History article collection. 13% click-through rate
OHR email
Email saw a 32% open rate, 26% click-through rate, and 2 social shares

 

PRINT MARKETING

I coordinate OUP’s presence at a variety of academic conferences each year. My copy writing, graphic design, and organization skills help to build our journals’ profiles in relevant fields.

Print Materials

We needed to create a cohesive set of promotional materials for a society that had recently re-branded their entomology journals with OUP. I wrote copy for and facilitated the design of the print collateral above. A retractable banner, sign-up cards, and table-top poster all contributed in promoting the journals’ new branding and our in-booth promotions. Through our promotion, we converted 120 new registrants for our email content alerting system.


This poster was displayed at our booth during a recent foreign relations conference to promote a diplomatic history-themed article collection. The collection received 165 clicks.